Get a Free Profit Growth Plan

Full-funnel performance marketing

Performance marketing that actually performs.

Performance marketing success isn't just about the ads. It's about your offer, funnel, landing pages, creatives, tracking and more. We fix what others ignore.

  • Google Ads Certified
  • Meta Ads Certified
  • PPC Hub Certified
Partners withTAGGRSProfitMetrics

Sound familiar?

Why most paid ads don't translate to real results

  1. Agencies focus on ads only and ignore conversion and tracking
  2. You get clicks, but not enough sales or leads
  3. You can't trust the numbers in your reports
  4. Your landing page leaks money
  5. Reporting talks marketing metrics, not business outcomes

Trusted by our partners

Officially partnered with the tools we build on.

TAGGRS

Official partner

Server-side tracking that keeps conversion data accurate as browsers block more.

ProfitMetrics

Official partner

Profit-based tracking, so campaigns bid on real margin, not just revenue.

BESCO

Member

Part of BESCO, the Bulgarian Startup Association.

What our clients say

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“Client testimonial 2. One or two sentences on the result they got and what working with Octomize was like.”
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“Client testimonial 3. One or two sentences on the result they got and what working with Octomize was like.”
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What we do: the system

We don't just run ads. We own everything that determines outcomes.

  1. 01 · Strategy

    Digital strategy

    Before we touch an account, we set the plan: which channels, what budget, what a lead or a sale is worth to you, and what we test first.

    • Channel mix and budget split
    • Target CPA or ROAS set from your margins
    • A 90-day plan with clear milestones
  2. 02 · Landing page

    Landing pages + CRO

    Most paid traffic is lost on the page, not in the ad. We build or rework the page around one offer and one action, then keep improving it on real visitor behavior.

    • New pages or fixes to the ones you have
    • Message matched to the ad and the search
    • CRO roadmap from session recordings
  3. 03 · Tracking

    Tracking & measurement

    If the numbers are wrong, every optimization is a guess. We set up tracking that holds up against ad blockers and cookie limits, and send real outcomes back to the ad platforms.

    • GA4 and GTM, client- and server-side
    • Enhanced Conversions and Meta CAPI
    • Offline imports: qualified lead, booked call, closed deal
  4. 04 · Ads

    Performance marketing

    With the plan, the page and the tracking in place, we build the campaigns and optimize them every week on real data.

    • Google Ads and Meta Ads builds or restructures
    • Keyword, audience and creative testing
    • Bidding toward profit, not just volume
  5. 05 · Reporting

    Profit-focused reporting

    You see sales, profit and lead quality, the numbers your business runs on, not clicks and impressions.

    • KPIs agreed with you up front
    • ProfitMetrics when margin data is available
    • Regular updates in plain English
  6. 06 · Growth

    Business growth support

    Once the system runs, the data shows where else you can grow. We bring you the ideas.

    • New products or services the data points to
    • New channels and markets to test
    • Offer and pricing ideas from what converts

Choose your path

We tailor our approach to your business model.

Lead generation

More qualified leads, not just more leads

  • More qualified leads
  • Improved conversion quality
  • Pipeline growth, not just form fills

TrackingOffline conversion imports: qualified lead, booked call, closed deal signals.

Ecommerce

Profitable scale, not just revenue

  • Profitable scale
  • Better efficiency at the business level
  • Profit-focused decision making

TrackingProfit-aware reporting and optimization when margin data is available.

How it works

A simple 3-step process from audit to results.

  1. Intake + access

    Request your free Profit Growth Plan

    Fill out a quick form and share access. We review your current setup.

  2. What's broken, what to fix

    Audit + strategy

    We identify gaps in tracking, landing pages and campaigns, then deliver a clear plan.

  3. Continuous improvement

    Execution & optimization

    We implement, test and refine. You get regular updates on profit-focused metrics.

What you get

Everything you need to scale profitably.

Execution, growth foundations and transparent pricing.

Execution

  • Account build or restructure
  • Ongoing optimization and testing
  • Creative direction inputs
  • Keyword research and expansion
  • Audience targeting and refinement

Growth foundations

  • Landing page improvements + CRO roadmap
  • Tracking setup and fixes (GA4, GTM, SST)
  • Offline conversion imports for lead gen (Google + Meta)
  • ProfitMetrics integration when needed
  • Reporting aligned to business outcomes

Transparent pricing

  • Free Profit Growth Plan first
  • No setup fee
  • Flat retainer + % of profit or revenue impact
  • Finalized after scope is defined
  • You decide after reviewing the plan

The team

Meet the team.

Antani Tonchev, Co-Founder · Performance Driver

Antani Tonchev

Co-Founder · Performance Driver

Owns the numbers on every account: campaign builds, bidding, tracking and the weekly optimization that turns ad spend into leads and sales.

  • Google Ads certified
  • Meta certified
  • F5 speaker, 2024
Boris Stoyanov, Co-Founder · Business Development

Boris Stoyanov

Co-Founder · Business Development

Your first call and your long-term partner. Turns business goals into a clear plan and keeps every account focused on the results that matter to you.

  • Google Ads certified
  • Meta certified
  • F5 speaker, 2024

Recent projects

Websites and funnels we've built and optimized for performance.

All projects

From the blog

Notes from inside the ad accounts.

All articles

FAQ

Frequently asked questions

What is a Profit Growth Plan and what do I get?

A comprehensive audit and strategy document. We analyze your current campaigns, tracking setup, landing pages and offer, then deliver specific recommendations with expected impact. It's free and there's no obligation.

How do you measure success beyond ROAS?

We focus on profit-first metrics. For ecommerce, profit-aware optimization. For lead gen, we track lead quality through offline conversion imports: qualified leads, booked calls and closed deals.

How do you ensure lead quality (lead gen)?

Offline conversion imports that feed real business outcomes back into the ad platforms. Google and Meta optimize for quality leads, not just volume.

How do you optimize for profit (ecommerce)?

We integrate with tools like ProfitMetrics when margin data is available, optimizing toward actual profit rather than revenue.

Do you build landing pages or optimize existing ones?

Both. We create new landing pages or improve existing ones, focusing on CRO: structure, messaging, speed and trust signals.

What tracking do you implement?

GA4, GTM, Enhanced Conversions, Meta Conversions API (CAPI) and server-side tracking via partners like TAGGRS when needed.

How fast can we start?

Typically within 1–2 weeks of approving your Profit Growth Plan.

Do I have to commit after the plan?

No. The Profit Growth Plan is free with no strings attached. You review it, ask questions and decide if it makes sense.

Let's talk

Get your free Profit Growth Plan.

Tell us about your business. We'll review your setup and come prepared with initial directions for your custom Profit Growth Plan.

  • Free audit + strategy document
  • No obligation to proceed
  • Clear recommendations with expected impact

Google Ads Certified · ProfitMetrics Partner · TAGGRS Partner

30 min · Google Meet

Chemistry call with Octomize

with Boris Stoyanov

You're booked.

We've sent a calendar invite with the Google Meet link to your email.

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